The Rolls-Royce Motor Cars Bespoke Department is an extraordinary collective of designers, engineers and craftspeople, who bring the marques discerning and influential patrons most ambitious and personal visions to reality
Almost every car that leaves Rolls-Royce in Goodwood is bespoke. Rolls-Royce has elevated customisation to unprecedented new levels in the history of the brand. What follows is a snapshot of some of the finest examples of bespoke design and craftsmanship to be completed by the luxury house in 2017.
Prominently displayed at the Home of Rolls-Royce is a remarkably rare 1952 Silver Dawn, one of very few ever made. It was sold new to a customer in Canada, and in 2017 a commission for a new Dawn from the same country led to a beautiful homage to this particular car in its 65th anniversary year.
Finished in two-tone Midnight Sapphire and Jubilee Silver, the new Dawn closely emulates the original finishes of the 1952 motor car, with a Bespoke painted coachline, broken for the first time on a Rolls-Royce. Inside, Selby Grey and Navy leather are combined with Crossbanded Walnut Burr veneer, closely matched to the original. The finishing touches include a Bespoke clock with ‘1952’ lettering and a Spirit of Ecstasy veneer inlay.
Rolls-Royce ‘Sweptail’, the realisation of one customer’s coachbuilt dream. The result of a collaboration between patron and artisan, Sweptail’s bold design embraces the marque’s heritage as the world’s leading coachbuilder whilst reaffirming its pinnacle position in Bespoke personalisation.
This automotive equivalent of Haute Couture draws on the lineage of 1920s and 1930s Rolls-Royce motor cars. The client’s vision was for a coachbuilt two seater coupé featuring a large panoramic glass roof. The result is a contemporary masterpiece.