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H.R. Owen introduces the Ferrari 488 Pista

by staff writer JP

Celebrating the successful launch night of Ferrari’s 488 Pista from its famous London showroom in South Kensington

Previously awarded the prestigious title of Ferrari Global Dealer of the Year, H.R. Owen’s revered dealership. Making a perfect location for unveiling one of the most eagerly anticipated Ferraris of the 21st Century. The dealer group invited 50 VIPs and their guests to the showroom on launch night to sample the 488 Pista for the first time, with champagne and canapés served throughout the evening.

With its squared-off angles and subtly aggressive lines hinting at the performance within, the 488 Pista launch was unusual in that it was shown via a live stream from Ferrari Headquarters. To ensure the showroom had the right ambience for the grand unveil the large presentation screen was surrounded by other Ferrari models, including a 488 Challenge car.

"This is a truly stunning car and we look forward to the first customer deliveries"
James Champion, H.R. Owen Ferrari Brand Director

An exciting step forward by Ferrari in terms of motorsport-derived technology and overall driving ability, the Pista uses the current 488’s 3.9-litre twin-turbo V8. This delivers a significant weight saving and a power increase from 661bhp to 711bhp. All this contributes to a 0-62mph time of 2.85 seconds and a top speed of more than 211mph.