Event

Aston Martin’s first 100 years

by staff writer JP

The largest gathering of Aston Martin cars collectively worth £1bn came together in 2013

The unique display of some of the finest British sports cars ever made. Including a timeline of highly significant Aston Martin models and dedications to the brand’s 50 year association with James Bond.

Staged by the Aston Martin Owners Club, Aston Martin Heritage Trust and Aston Martin. It was held with the kind permission of The Royal Parks and The Royal Household. The celebration in the capital was the culmination of a week-long programme of centenary activity. Starting with specially created driving tours across Europe as well as unique events at the Gaydon headquarters.

"Exclusivity is a key part of the Aston Martin mystique – we have made only around 65,000 cars in our entire 100 year history"
Dr Ulrich Bez, CEO Aston Martin

Car displays told Aston Martin’s remarkable story with the Centenary Timeline Display, taking visitors on the 100 year journey. From the origins of the brand in Henniker Mews in Chelsea, to its current global headquarters in Warwickshire.

Every significant Aston Martin road car was represented from ‘A3’, the oldest surviving car, to the latest Vantage and Vanquish models. The luxury sports car maker’s exciting future was represented by the exceptional CC100 Speedster Concept. A tantalising glimpse of the potential shape of the brand’s cars in years to come.

The line-up of cars included rarely seen vehicles outside of private collections. Zagato, Bertone Jets, and a number of other unique cars commissioned over the years by passionate customers around the world.

Motorsport was naturally a key feature in too, with a display dedicated to some of the most successful racing cars in Aston Martin history. Highlights included the Ulster, iconic DBR1, legendary DB4 GT Zagato and Gulf-liveried V8 Vantage GTE.

The Aston Martin Centenary Celebration couldn’t of happened without the support of Aston Martin’s Centenary Technology Partner Microsoft and Centenary Celebration partners Bang & Olufsen, Jaeger-LeCoultre, Jumeirah Hotels & Resorts, Louis Roederer, Viaggi, Pirelli and Zurich Private Clients.